On April 7, Roman Ilyich Raikin, Vice-Rector for the Development of International Activities of Altai State University, addressed the participants of the transnational analytical session with a welcoming speech, in which he drew attention to the significance of the event for the Altai and Central Asian regions, the value potential of the problems proposed for discussion on the agenda of the session, the work of the analytical session was held in the Session: Premium format – in the first day and Evaluation – on the second day.
On the first day, the speakers were Doctor of Philology, Head of the Department of the Russian Academy of Sciences L.M. Dmitrieva, PhD. Social Sciences, Professor, Head of the Department of Media Communications, Advertising Technologies and SO A.V. Kovalev; Head of the Department of Advertising and Public Relations of the Kyrgyz-Russian Slavic University, Doctor of Historical Sciences, Associate Professor G.D. Dzhunushaliev: Head of the Department of Advertising and Public Relations of the Kyrgyz National University named after J. Balasagyn,, Candidate of Philological Sciences, Associate Professor B. B. Maksutova; Associate Professor of the Department of Theory and Practice of Journalism, Altai State University, PhD. PhD, Associate Professor E.A. Manskova; expert on communications in international organizations
L. Plumley (Switzerland, Geneva); doct. Professor of Pavlodar Pedagogical University Zifa Temirgazina (Kazakhstan); Head of the Department of International Education and Cooperation of the Altai State Technical University named after I.I. Polzunov, Candidate of Philology E. G. Proskurin; employee of the Research Institute of Altaic Studies named after S. S. Surazakov S.V. Anchin"; doct. PhD, Professor of the Department of Media Communications, Advertising Technologies and Public Relations of Altai State University, member of the National Association of Mass Media Researchers N.V., Halina.
On the second day, the media discussions continued at two venues Evaluation Session I (moderators: E.V. Valulina, D.V. Anikin) and Evaluation Session II (moderators: N.V. Khalina, A.V. Zherebnenko). At the first site, the issues of media communications were discussed by teachers of the Department of Media Communications, Advertising Technologies and SO, the Department of Linguistics, Translation and Foreign Languages of IMKFiP, the Department of RCT of Altai State University. Russian Agrarian Correspondence University, teachers of Chinese universities. On the second platform, Russian and Chinese students of the Department of Mass Communications, Advertising Technologies and SO shared their experience of mastering the media space. The research and media diversity was presented on a full scale. The technical support of the work of research sites at a high level was provided by Anikin, Associate Professor of the Department of Media Communications, Advertising Technologies and Co.V., Anikin.